Paid Advertising (PPC)
Google Ads Management services
Search campaigns built by service and area with tight negatives and call tracking.
In short: BizLaunch.ai provides Google Ads management, part of our paid advertising (PPC) service: Google Ads, Local Services Ads and Facebook ads managed for booked jobs, with every call and form tracked for contractors and service businesses across the United States. Every engagement starts with a free written audit, runs month to month after onboarding, and you own your website, domain and content.
What Google Ads management does for your business
Google Ads management is building and running your search ads so the right people see you when they are ready to hire. We build campaigns by service and by area, write ads that match what people searched and add negative keywords so you stop paying for junk clicks. Calls and forms are tracked back to the keyword and ad that produced them.
When Google Ads is managed right, your budget goes to searches from people who want the job done, in the areas you serve. You know your cost per lead and cost per booked job instead of looking at clicks. Bad keywords get cut each week and good ones get more budget.
It is one part of our paid advertising (PPC) work, and it plugs into the rest of the system: your website, local SEO and follow-up.
or call (888) 622-9420
What is included
- Campaign structureCampaigns split by service and area so budget goes where the jobs are.
- Keyword research and negativesBuying keywords added and wasteful searches blocked from the start.
- Ad copyAds that match the search, mention your area and give a reason to call.
- Landing pagesPages built for each campaign so the click turns into a call.
- Call and conversion trackingEvery call and form tied to its campaign, keyword and ad.
- Ongoing managementSearch term reviews, bid changes and testing every week.
Signs you need Google Ads management now
- You spend on Google Ads but cannot say what a booked job costs.
- Your ads show for searches that have nothing to do with your work.
- Clicks go to your homepage.
- Nobody has looked at your search terms in months.
or call (888) 622-9420
Related paid advertising (PPC) services
Google Local Services Ads
Google-guaranteed Local Services Ads set up and managed, pay per lead.
ChatGPT Ads
Ad placements inside ChatGPT, set up and managed as they roll out.
Microsoft (Bing) Ads
Bing and Microsoft network ads, usually cheaper clicks from older, higher-income buyers.
Facebook Ads Management
Offer-led Facebook campaigns with lead forms into instant follow-up.
Instagram Ads
Visual ads for Instagram feed, stories and reels.
YouTube Ads
Video ads targeted by area and intent on YouTube.
TikTok Ads
Short-form video ads on TikTok for younger local buyers.
Retargeting Ads
Ads that follow up with people who visited your site but did not call.
CTV & Streaming TV Ads
Streaming TV ads targeted by zip code.
or call (888) 622-9420
Google Ads Management questions
It depends on your trade, your area and how many jobs you can handle. We recommend a starting budget after the audit and adjust it based on cost per booked job.
We explain our management fee up front after the audit. Your ad spend goes directly to Google, and you own the ad account.
You do. We manage it with access you grant, and you keep everything if you leave.
Ads can start producing calls soon after launch. The first stretch is about cutting waste and finding what converts, so costs usually improve as data comes in.
In calls, booked jobs and cost per job, not just clicks and impressions.
or call (888) 622-9420
Talk through Google Ads management
Book a call and we will tell you straight whether it is worth doing for your business.